LawBreakers – Cliff Bleszinski Comments On The Game’s Slow Start


Cliff Bleszinski has commented on the slow start LawBreakers has experienced since it was released this past Tuesday, August 8th. The game has been struggling to find a player base and to even crack the Top 100 on Steam, as we previously reported. In an interview with Eurogamer, Mr. Bleszinski said:

“It’s like I said, it’s a marathon not a sprint. I’d rather be the underhyped game that slowly ramps up into something that people adore than something that comes out with way too much hype that there’s a backlash for, which is why I think the Steam reviews are so positive. We’re going to continue to raise awareness, continue to support the product – if you look at the phenomenon that was League of Legends, it built off a Warcraft 3 mod then slowly but surely blossomed into this immense amazing thing, and I’d rather be the game that comes up and has that hockey stick ramp with a slow burn and builds up rather than the triple-A hype machine where you have a bazillion people playing it month one and it goes down exponentially then they follow up with an annual product.”

Eurogamer went on to ask if the release was more of a soft launch than a traditional one and he replied:

“It’s one of those things – we’re not doing the traditional pop of what triple-A is. We’re feeling out this new space, much like Hellblade is, for what for lack of a better term is double-A. That flash-in-the-pan pop, to be frank, comes from those traditional publicly based publisher companies that are addicted to their earnings on Wall St, and that works for many of them – for your Activisions and EAs – but we’re trying to forge a new model here, which is the tortoise versus the hare.”

There’s a lot more about LawBreakers in the interview, so check it out at the link below. LawBreakers is available now on PS4 & PC.

Source: PC Gamer & Eurogamer

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